The DDA encompasses just over one square mile of Downtown. For a map, click here.
In 2026, City Council adopted the Elevate Downtown Plan as the updated plan of development for DDA. The DDA is funded in two ways: first, by a 5-mill tax levy within the district to support its operations, and second, through Tax Increment Financing (TIF). The latter tax is the capture of increased property tax revenues following a baseline assessment. TIF revenues go into a special fund and as it grows, the funds can be leveraged for support of Downtown projects. The DDA’s TIF will expire in 2037.
To date, DDA has provided more than $3 million in support to a wide variety of businesses, nonprofits and initiatives that enhance the economic vitality of Downtown. This has included façade improvements of many small businesses; enhancements to streetscapes and public spaces; and support for feasibility studies for projects that hold catalytic potential for Downtown. In all instances, DDA dollars leverage additional public and private investment, resulting in a multi-fold return from DDA support.
The Elevate Downtown Plan serves as the Plan of Development for DDA. The plan was created in 2026 as an update to the Experience Downtown Plan, which governed the DDA from 2016 through the newest plan’s adoption in 2026. The Elevate Downtown Plan consists of five primary goals. The plan can be found here.
